We make gear that deepens the bond between dogs and their humans.
Inspired by the real-life adventures we share with our pups, Gentle Wuff creates premium essentials that are built for connection — durable enough for the long haul, intuitive enough for everyday life, and made with recycled materials that tread lightly on the planet.
Built to Bond
Gentle Wuff was born from a belief that the bond between
dog and human is one of life's greatest relationships — and it deserves gear that honors it.
Before we ever made a harness or a leash, we spent decades behind the scenes crafting gear for the world’s most trusted outdoor brands. Think buckles, zippers, frames — the stuff that holds things (and adventures) together. So yeah, we know a thing or two about bonds.
So when it came time to create something of our own, we knew where to start: with the relationship between dogs and their humans. Gentle Wuff was built to strengthen that connection — with gear that's as tough as it is intuitive, as thoughtfully designed as it is beautiful.
Sustainability isn't a side note — it's woven into everything we do. We're committed to doing better by our dogs and the planet, which means making thoughtful choices at every step. From incorporating recycled materials where we can to building gear that’s made to last, we focus on solutions that reduce waste without compromising comfort, durability, or design.
Today, Gentle Wuff creates dog gear that's as strong as your bond and as soft as your pup’s ears. We make harnesses, leashes, collars, bags and accessories that are built to last, simple to use, and nice to look at. We obsess over comfort, function, and durability. And we build it all with our proprietary GentleTech™ — because your Wuff deserves nothing less.
Whether you're trekking a trail or grabbing coffee around the corner, our gear is designed to make your everyday adventures better, together. Because around here, “pup-first” isn’t just a product philosophy. It’s a way of life.
We’re not here to follow trends. We’re here to follow our dogs.
